I solve business problems by combining strategy, communication, technology and execution.
With more than 20 years of experience across business development, communication, digital transformation and creative production, I help organisations move from idea to execution. My background spans entrepreneurship, sustainability, tourism, technology, events and digital development — bridging the gap between business goals, people, technology and delivery. I am often brought in when organisations need someone who can connect stakeholders, create momentum and turn plans into practical results.
I identify opportunities, connect ideas and help organisations move forward. Whether the challenge is growth, transformation or operational improvement, I focus on creating measurable business value.
Projects succeed when people move in the same direction. I build alignment between leadership, stakeholders, specialists and users to create momentum and shared ownership.
From communication and UX to AI workflows, digital platforms and project delivery, I combine strategic thinking with hands-on execution to turn plans into results.
For organisations launching new initiatives, products, concepts or services.
For organisations facing complexity, stalled projects or organisational friction.
For organisations investing in technology, AI, data or digital transformation.
Leading communication, digital, branding and business development initiatives across public and private sectors. Working at the intersection of business goals, stakeholder management, communication, AI and execution.
Founded one of Sweden's first sustainability-focused communication agencies. Worked primarily with tourism, destination development and sustainability-driven organisations before expanding into larger innovation and urban development projects involving organisations such as Skanska.
Redesigned inventory and order management processes, improved operational efficiency and established the foundation for the company's digital presence and future growth.
Managed partnerships, sponsorships and large-scale events. Responsible for planning, budgeting, stakeholder management and commercial development.
Led communication and digital strategy initiatives focused on sustainability, urban development and international stakeholder engagement.
Worked with digital products, analytics, content platforms and user experiences across web and mobile environments.
Development, communication and digital marketing across web and mobile projects.
Communication, branding, web development, tourism and creative production across multiple industries.
Whether you're building something new, solving a challenge or trying to get more value from people, processes or technology, I'd be happy to explore how I can help.